Print advertising has become an increasingly tough sell in recent years. The magazine industry has been forced to think outside the box and develop ways to incorporate several types of media into their magazine brands. When trying to increase advertising sales, publishers can either sell more to existing clients or concentrate on prospects and build their client base.

Find New Advertisers

Finding new advertisers is no easy task. It takes a lot of cold calling and prospecting and, chances are, it will take a lot of no's to hear one yes. Publishers can start by researching prospective clients online. Contact information can usually be found on company websites, but it still might take considerable time to find the right advertising contact.

Another way to find new clients is to talk with advertising agencies. Many times, ad agencies represent related clients and it doesn't hurt to ask if any of their other clients might be interested in advertising as well.

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