Contextual advertising is a new trend in internet marketing, which helps in making some extra cash online, especially for those who own a website, blog, or have some good writing skills and expert knowledge in specific areas. The contextual advertising programs provide ads that are related to the website’s content. These ads are text or a combination of text and graphics and contain a link, clicking on which will take the reader to advertisers’ website.
How Clicks Turn into Cash
The ad providers act as the middle men between the advertisers and the publishers. The advertisers pay the ad providers based on per click basis, which means that when an internet user clicks on the displayed ad, the providers get money for that click. The publishers get a portion of money from the ad provider for that click. The two important terms to know are:
CPC – Cost-per-Click – what the advertisers pay the ad provider, when an ad is clicked.
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